DMEXCO @home 2020

Panel Recording: Digital Transformation During COVID-19

The COVID-19 pandemic has accelerated adoption of digital channels and utilization of digital content. United Language Group hosted four industry leaders at the DMEXCO 2020 show to discuss:

  • How organizations have accelerated adoption of new digital channels and digital content during COVID-19
  • Hyper personalization throughout the customer journey
  • Change management and gaining executive buy-in
  • How localization demands have changed in an increasingly digital world

To watch the discussion, fill out the form to the right.

Watch the Video!

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Matthew Miller

VP Sales, United Language Group

Matthew Miller is the VP of Enterprise Sales at ULG. He has worked in the localization space for a decade, supporting some of the world's largest companies through the localization and customer experience process.

Having experience with both eCommerce, Marketing Automation, Content Management Systems, Localization, Internationalization, SEO, Content Strategy he brings a world of knowledge to moderate a panel of experts
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Jay Gatz

VP Marketing & Strategy, Emerson

Jay Gatz presently serves as the Vice President, Marketing & Strategic Planning for Emerson Automation Solution’s Discrete & Industrial business group. A 25-year veteran with Emerson, Jay presently is responsible for the marketing strategies, campaign deployment, branding, and digital enablement for global businesses focused on the industrial and machine automation, precision instrumentation, and joining technologies.  His teams are focused on driving business outcomes through customer engagement and digital experience.
Aina

Aina Solés Tarrés

Social Media & Content Manager, Unilever

Aina Soles Tarres is an international content and social media expert, as well as a recipient of a post-bachelors degree in Digital Communications and Marketing. She has more than eight years in the digital marketing space, working in various roles from strategies, to copywriter and content manager. She currently is the Social Media & Content Manager at Unilever, overseeing the Ice Cream Brands, such as Ben & Jerry's. 
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Carlos Abler

CEO, Chief Relevance Officer

Leveraging content as a catalyst for digital transformation, customer-experience, and stakeholder value creation, Carlos leads initiatives that drive roadmaps of maturity across content programs, technologies, and human resource development for global conglomerates, small businesses, not-for-profits and NGOs.

As Leader of Content Marketing Strategy for 3M, Carlos has extensive experience in addressing the dynamics of digital transformation in complex global organizations. Carlos has a 30 year track record of directing and creating mixed media experiences, for a wide variety of disciplines and clients; including marketing, theater, entertainment, education, information design, and civil society initiatives.
Sebastian

Sebastián Daviu

SEO Strategist

Sebastian Daviu is an SEO Consultant specialized in online marketing strategies for national and international e-commerces. With more than 10 years of experience in Travel and Retail sectors, he has worked as SEO Content Manager at Air Europa and more recently as Global SEO Manager at Desigual.

While working for Air Europa, he was responsible for the company's SEO and global content strategy, resulting in a 25% year-on-year improvement in organic traffic. Sebastián is currently working as an Independent SEO Consultant for clients in Spain, Germany, France and the United States.
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