Maintaining Brand Identity AcrossInternational Markets

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DAKINE, an industry leader in action board sports accessories, was gaining international popularity and needed to provide multilingual content to promote its message and products globally.
DAKINE saw this as an opportunity to enhance communication for five of its international markets: France, Italy, Germany, Spain and Japan. In addition, French law required DAKINE to provide product information in France’s native language. DAKINE first focused this international effort on its glove product line.