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To succeed in the global business arena, companies that manufacture and distribute products must be agile, efficient and operationally adept at marketing in unique local geographies. At the center of this formidable challenge is the often complex process of translating and localizing high-quality product-related content – typically under intense time pressures.
Combined with an ever-expanding list of markets and languages, these multilingual projects can become overwhelming. This requires companies to treat translation as a critical path event, not merely an afterthought, in the product marketing life cycle.